![]() Optimizely, the leading digital experience platform DXP provider, today announces it has been selected by Google to collaborate on an integration with Optimizely Web Experimentation and Google Analytics 4 GA4. This announcement follows Googles decision to sunset Google Optimize, its former web analytics and testing tool. |
![]() Given that Google Optimize is free, its integration with many Google Suites products makes it a great choice, but not for everyone. While Optimizely can be overpriced for small businesses, it offers advanced features and pricing for medium and large businesses that are serious about their presence in the industry. |
![]() Those who have signed Google Analytics 4 contracts will not be able to sign Optimize 360 contracts, but will have access to Optimize via the integration in Google Analytics 4 until the September 30, 2023 sunset date. Additionally, for anyone who has signed a Google Analytics 4 contract, but plans to continue to use Google Analytics 360 Universal Analytics as they transition over to Google Analytics 4, we will be providing access to Optimize 360 free of charge until the September 30, 2023 sunset date. |
![]() Top 7 reasons Google Optimize customers choose Optimizely. Join 20 of the Fortune 100 companies who choose Optimizely to scale their experimentation programs with a best-in-class platform. Performance without compromise. A/B testing risks slowing down your website or creating a bad user experience. |
![]() 2 Optimizely hasn't' got a lead over Google Analytics in any websites category. 1 Google Analytics is leading in most countries, including United States, Japan, United Kingdom, Russia and 162 other countries. 2 Optimizely hasn't' got a lead over Google Analytics in any country. |
![]() Free" is the top reason why over 1476 developers like Google Analytics, while over 46 developers mention Easy" to setup, edit variants, see results" as the leading cause for choosing Optimizely. Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Optimizely is used by Uber Technologies, Spotify, and Udemy. |
![]() Increased Ad Spend Efficiency: Optimizely can help businesses to optimize their ad spend by identifying which ad variations are performing best and allocating budget accordingly. Better Ad Management: Optimizely for Google Ads can provide a more streamlined ad management process by automating ad testing and optimization. |
![]() We needed a prepackaged tool that we could customize, and we wanted something with enterprise capabilities in an easy-to-use system that would help empower our marketing team, help eliminate the technical debt weve accumulated, and reduce our time to market. Ready to get started? Optimizely is trusted by over 9,000, leading companies for digital experiences, content management, experimentation and commerce. Let's' do this. 119 5th Ave 7th floor. New York, NY 10003, USA. Phone: 1 603 594 0249. Google Optimize Sunset. Working at Optimizely. Website terms of use. |
![]() Google selected Optimizely as a web experimentation partner to support customers'' migration as Google Optimize sunsets. We" couldn't' be happier to be selected by Google to collaborate on integrations for GA4, bringing our partnership with Google to new heights, said Alex Atzberger, CEO of Optimizely. |
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![]() Well, it's' out with Optimize and in with Optimizely who are joining forces with Valtech to support their enterprise customers in a quick and easy transition to Optimizely Experimentation. Get the best of both worlds with this perfect combination of Optimizely Web Experimentation and your Google Analytics V4. |